M&M’s have had a ‘progressive’ makeover – could this be feminism’s sweetest victory?

I no doubt speak for every woman on Earth when I say this: thank you, Mars! When I was a little girl I felt as if I could never be my authentic self because of the way the green M&M mascot used to dress.”

—Arwa Mahdawi

The gist:

Arwa Mahdawi of the Guardian’s excellent + satiric AF take on the M&M ‘makeover, is a must read, to feed (sorry) your feminist soul.

Here are excerpts from her post (because there’s no way we could write this good.)

“Last week, Mars Wrigley, the international purveyor of sugary goods, announced that it was revamping (or, rather, de-vamping) its six M&M characters to promote inclusivity. Most notably: the green one is switching out boots for trainers and the brown one is swapping stilettos for kitten heels. It is kind of questionable that they are still forcing the brown one into heels of any kind if you ask me. Nevertheless, it is still a massive step forward for feminism.”

And this about Fox’s News coverage by Tucker Carlson:

“M&Ms will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous,” Fox host Tucker Carlson recently railed. “Until the moment you wouldn’t want to have a drink with any one of them. That’s the goal. When you’re totally turned off, we’ve achieved equity.”

Here’s the final zinger:

“Let me warn conservatives that fem&minism is just the beginning of the corporate inclusivity revolution. We are not going to rest until Tony the Tiger comes out as non-binary. They’re brrrrrrrave!”

When you stop laughing for five minutes…

Connect with the Guardian article here.