Women are being listened to + are changing the culture: Adidas launches new sports bra range to “better support the needs of women”
If you run a marathon, unsupported breasts travel an extra 4 miles on their own!
February 9, 2022
The gist:
What happens when you partner with the Breast Biomechanics Research Institute, at the University of Portsmouth to redeein your sports bras? You learn this:
The Stats:
inadequate breast support leads to movement-related breast pain in nearly half of female respondents
more than 90% of women have been reported to be wearing the wrong size sports bra
if breasts are not properly supported during running, they experience the same G force as an F1 driver and could undergo potentially damaging skin stretch
unsupported breasts can move up to 19cm during star jumps and nearly half of schoolgirls who were surveyed reported that their breasts affected their participation in sports
if you run a marathon, unsupported breasts travel an extra 4 miles on their own
To address these issues, “Adidas has used the latest material and design innovations to offer light, medium and high support in an ‘extensive and inclusive size range’ to help more athletes experience sports without restraint.” The bras will come in “four new categories: Everyday, designed for lounging and gentle movement; Studio is for yoga, pilates and other low-to-mid intensity activities; Train is designed for enhanced support during HIIT classes and more intense sport or training, and Run, offers the highest level of breast support in the collection.”
“There is a sizeable [sic] data gap when it comes to sports bra development, so we worked with experts in breast health, University of Portsmouth, to challenge ourselves and drive forward our innovation to better meet the needs of our female athletic community.“
—Adidas senior director of product, Amy Charlton